Company News, Financial News

P&G Cutting Down on Facebook Advertising

Reports say company will still target new moms online.

Touted as one of the top advertising spenders in the world, Procter & Gamble (P&G) is said to be pulling back from select advertising. According to reports, the household and personal care giant will cut down ads on Facebook due to a lack of response – even after spending billions on pitching there in 2015. However, P&G still sees opportunity in a select demographic. The company still plans to utilize targeted ads for baby care for young moms, said reports....

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